USAID, Nigeria, others lead breastfeeding campaign

The United States government, in partnership with the Federal Ministry of Health and development partners, has led a breastfeeding awareness campaign.

The campaign, which was held under the auspices of ‘World Breastfeeding Week’, spanning from August 1 to 7, highlighted the importance of breastfeeding for infant and maternal health, emphasising the shared responsibility to protect, promote, and support this vital practice.

The guests included mothers and their children, top-level government officials, representatives from the donor community, health development/welfare organisations, and USAID/Nigeria’s Goodwill Ambassador for Nutrition Chioma Chukwuka Akpotha.

According to USAID, by partnering with advocates like Ms. Akpotha, the USAID and implementing partner Helen Keller International are leveraging Nigeria’s creative sector to improve the country’s nutritional landscape.

Ms. Akpotha shared a goodwill message and helped lead a discussion with mothers about the importance of breastfeeding. In a coordinated effort, over 30,000 mothers across Nigeria joined the event virtually, setting a new world record for the most mothers breastfeeding simultaneously.

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