The Lagos zone of the National Association of Nigeria Travel Agencies (NANTA) and the Eko Hotels and Suites, have signed a Memorandum of Understanding (MoU.
The partnership aims to showcase Nigeria’s rich tourism potential to global audience while offering exclusive benefits to both organizations.
Speaking on the partnership, Director of Sales and Marketing at Eko Hotels and Suites, Dr. Iyadunni Gbadebo, said the MoU formalises a framework that leverages strengths of both NANTA and Eko Hotels in promoting tourism, hospitality, and cultural experiences.
Gbadebo noted that the MoU reflects a shared vision to enhance marketing efforts and position Nigeria as a prime destination for local and international travelers.
“The MoU will highlight Nigeria’s diverse attractions and cultural heritage. NANTA will add tremendous value to Eko Hotels’ efforts to expand its reach and effectively showcase the unique experiences we offer.”
Vice President of NANTA Lagos Zone, Yinka Olapade expressed excitement about the success that lies ahead through the collaboration.
He highlighted the upcoming ‘Tropical Christmas Wonderland’ event, titled “The Theatre of Lights” which Eko Hotels will launch in December 2024.
He said, “This event will tell the African story of Christmas through a vibrant display of lights, cultural performances, ice skating, movie screenings, and other exciting activities to captivate local and international visitors.
“This partnership not only strengthens Nigeria’s tourism appeal but also supports the economy by attracting visitors during the festive season and promoting local attractions. I am particularly excited about the immense opportunities this collaboration holds for NANTA members and the success that lies ahead,” Mr. Olapade stated.
He stated that with the MoU, NANTA members now have access to better deals and exclusive offerings for hotel accommodations, allowing them to deliver premium hospitality services to their clients and enhance the overall travel experience.
He however said agreement is effective immediately, and both parties are eager to implement the outlined initiatives.