Halloween holiday gaining popularity among Nigerians, Google Search trends

Nigerians have developed significant interest in purchasing costumes for Halloween, Father Christmas costumes, search engine giant Google has revealed.

Google disclosed this based on trends from its search records.

Google, in its October report, said that search queries in the week leading up to October 31, shows that search terms terms like, ‘When is Halloween?’, ‘Halloween meaning’ and ‘History of Halloween’ topped searches by Nigerians.

Halloween, regarded as a Western tradition, is celebrated each year on October 31 in the United Kingdom (UK), Ireland, Scotland, United States of America and various other European countries.

With the rise of social media, the holiday has gained global popularity, Nigerians have also shown greater interest and searched for Halloween costumes during the period in review with Squid Game costume, Cinderella costume and Father Christmas costume taking the top three spots as Nigerians prepared for Halloween.

Trends data shows that searches for the term Halloween have been steadily rising over the last 30 days with Katsina, Bauchi, Benue, Kwara and Oyo States generating the most queries.

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