The apex regulatory body of marketing communications, the Advertising Practitioners Council of Nigeria (APCON), has confirmed the signing into law of the Advertising Regulatory Council of Nigeria (ARCON) Bill into law, and the change of name to ARCON.
The identity change occurred simultaneously with the body’s ban on the use of foreign models and voice-over artists on Nigerian advertising materials.
ARCON’s Director General Dr. Lekan Fadolapo, while speaking at a media briefing, said the new ARCON Act puts the regulatory body in good stead to carry out its duties since it takes care of gaps in the former APCON Act.
One of such gaps, he said, is the control of new media and online advertisement, which he believed was not taken care of in the APCON act
Fadolapo said ‘’Stakeholders in the industry should rest assured that we are not regulating to strangulate. All we plan to achieve with these new regulatory powers is to ensure good corporate governance and inclusive growth in the sector.”
Speaking on the ban of foreign models and voice-over artists on the advertising media space from October 1, the ARCON chief described the decision as in tune with the Federal Government’s policy of developing local talents, and the need to take actions aimed at growing our advertising space.
